So you have this online presence and not sure how things work or even why the hell you are here, but everyone else is doing the same so it must be the right thing to do.
Well, let’s cut to the chase and look at the basics.
Solutions: everyone is looking for solutions to their problems, these are your products and services.
Value: education and entertainment are the core of providing value to your customers.
Most likely you already know what solutions you offer so let’s focus on providing value to your prospective customers and remind your past clients that you are still alive.
First, you’ll have to collect information. Yeah, I know that sounds real scary, but it doesn’t have to be. Make getting this information super simple or they’ll go elsewhere. Seriously who gives a fuck about postal addresses, middle names and what they like sprinkled on their ice cream. All you need is an email; then you can provide this value straight to their inbox.
Next, forget selling, it’s time to man up educate your customers. You can do this by listing your five most asked questions that will help understand your products or services better. Since only a small percentage of peeps like writing, I’d suggest creating videos and it’s alright to use your phone.
Now check this for a quick easy and do (must trade mark ‘quick easy and do’, please remind me later) on Stand Up Paddle Boarding (SUP) Basics.
- Holding your SUP paddle
- Standing Up on Your SUP
- Better Stance and Stroke
- How to Paddle Straight
- When You Fall
Tips for young players
- 1 – 3 mins in length
- Hold your phone horizontally
- Make sure we can hear you
- Plan before you record
The results are five educational videos that took an hour to create and are ready to be shared with the world weekly, fortnightly or monthly. It’s up to you 🙂
If you’re a little confused or want more help, read the frequently asked questions below.
Where can I go standup paddle boarding?
My good mate Chris gives weekly lessons in SUP in Cairns. Mob. 0409 283 322 or email firstname.lastname@example.org
What about social media?
Let me chime in and say email newsletters more personal and sees greater returns, but be sure to share them with social media.
Do I need a website?
Hell no, you can do this all from an email newsletter provider like Mail Chimp, Aweber, Mad Mini, Tiny Letter and Campaign Monitor.
When will I see results?
Don’t worry when the time is right they will come running for your professional advice, but like anything, this will take time. Consistency is key.
What’s the best thing about email newsletters?
You will drive growth to your business and own the mailing list; nobody else takes a cut or disappears from existence.
Can you help me setup an email newsletter?
Yes, I would be happy to help a build a mailing list on Mail Chimp for a one time offer of $197. Includes embedding forms, importing emails, customising a theme and the best support.
Want to know more? Email email@example.com